Made with Care, Worn with Ease.

e.l.f. Cosmetics imagines beauty as light, thoughtful, and balanced. With weightless formulas and mindful choices behind the scenes, each product is designed to feel gentle on skin while looking dreamy all day, bringing softness and ease to everyday beauty.

I wanted this design to feel similar yet unique to e.l.f.’s overall branding, and with the help of LOTS of blend modes and light-leak textures, I think I achieved that look. The product is light, feminine visuals that symbolize the feeling of e.l.f. products.